Accordion Fold
Kimberly’s Story
Objective
Design an accordion fold to convey a client’s story
An Interview with
Kimberly Gonzales
1. Where are you from?
“Baldwin Park in Los Angeles.”
2. What color do you most resonate with? Why?
“The color dark blue because it it’s calm, positive, and it represents the sounds of tranquility.”
3. How do you access your intuition?
“Through gut-feeling. You have to do it, you have to take charge and it happens out of nowhere.”
4. How has life changed you since Covid?
“I’ve become more patient, but more afraid and paranoid. I live alone and my parents are at Los Angeles, so I worry about them.”
5. What invitations are you offering to the world?
“I invite the world to move onto the next generation of emotional stability and empathy. I work with students and encourage them to meditate to control their emotions.”
6. Tell me a transforming experience you’ve had in nature.
“Seeing a deer while running in Berkely.”
7. What makes you feel connected with the world?
“Running, taking a jog, and working with my students.”
8. How do you quiet your mind?
“Find a loophole, find something that is close to the solution. It has to be done, do it to it mindset. Find connections to help.”
9. When do you experience fluidity?
"Everyday, like letting things pan as they go. Like going with the flow.”
10. What is one thing you want me to know about you?
"Every morning, I have my dog with me, to the kitchen, on walks, and I give him food.”
Concept Sketches
The sketches were based on the answers that came from the interview. The sketches included variations of location and elements derived off her feelings and intuition.
Initial Draft
The initial concept was based off the second sketch and focused more on nature and with track marks that represent the breeze. In order to give more depth and movement of the wind, gradients were added.
The back of the fold has the main definition of “tranquility” and the main focus of the fold itself. A simple gradient of light to deep blue represents the calmness of the ocean from day to night.
